UNOCUP

Developing a strong brand strategy, engaging creative work, and a sound GTM strategy to successfully transform a mildly successful Kickstarter product into a flourishing company with potential for exponential growth,

The new single piece,  paper to-go cup

TL;   DR: 

Introduce Unocup as the innovative, economical, 100% recyclable beverage cup that will help major corporations achieve their sustainable sourcing goals.

Unocup is a paper coffee cup with an origami-style foldable lid, eliminating the need for non-recyclable plastic lids.  Unocup is a proprietary, patented technology, cut from a single sheet of material to reduce spillage, and costs less per unit than the current industry standard at scale.

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At an estimated 4 million coffee lids a day,

NYC alone throws out ~1.5 billion lids a year -

Enough to create a trail of lids 3.5x the length of the Earth's circumference.

 

These aren't easily/often recyclable and typically end up polluting our oceans.

BUY NOW

THE ASK

Take the singular product and develop a brand identity and business strategy to achieve large-scale distribution. 

THE OPPORTUNITY

Businesses want to adopt sustainable practices, but they’re trapped by plastic’s toxic behavior. 

THE STRATEGY

 Help businesses who have eco-friendly aspirations say goodbye to plastic by showing them that Unocup is the easiest, most cost-efficient way to meet sustainability goals.

Step 1

Target large corporations that work directly with their vendors and have a written, publicly available declaration to sustainable sourcing

 

Many conglomerate-level supplying offices support their 3rd Party vendors by negotiating lower rates at frequented manufacturing plants, handling the legal end of potential licensing deals,  providing guidance if there are production errors. Many also advocate for enjoyable employees to enter future partnerships/collaborate again 

If the goal is to eradicate the plastic lid completely, then the companies below are all ideal "big fish" to target.  They notably sell hundreds of thousands of beverages at locations that ban off-premise beverages, including water.   Going big at the start with one of these entertainment/leisure

multi conglomerates pull attention, calls on other big competitors to do the same, and our job gets progressively easier.

The Idea-

 

Go.

Big. First.

Step 2

Though we went big first,  placement with the two national distributors is tougher., It spreads wide with little reinforcement, so. once Unocup is offered through those providers, we deploy the new sales team to encourage everyone to ditch lids plastic- yes, everyone.  That's not an easy sell without educating, and frankly, there are lots of eco-friendly brands doing something equally as innovative for the planet.   Unocup is an ecofriendly and a socially good brand on a mission, How do we make that enticing and attractive?

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Concept:

It's Time To Break Up With Plastic

A multiplatform campaign to primarily attract venue sourcing decision-makers from our target corporations, as well as wholesale distribution buyers.  An interactive trade show booth and digital banner ads strategically placed on B2B websites (Thomasnet.com, Productcentral.com) are two of the primary channels to spark intrigue around the Unocup brand. (Insert 2 banner ads and trade show with blurbs)

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1/3

Process Your Breakup @ National Restaurant Assc. Show Chicago, IL

Enter the immersive booth, a large Unocup on its side, and watch the most timeless breakup scenes in cinema projected on the interior walls.  Then, head to our barista counter for advice on your relationship (with plastic!)- and how Unocup can make it less toxic. Don’t forget to pick up a scone, a coffee, and a business card on the way out!