RESUME.

EDUCATION

Education

August 2020 - Present

Richmond, VA

VCU

M.S. Business & Branding 

VCU Brandcenter - Creative Brand Mgmt

GPA 3.7, 2021 Admissions Ambassador

Creative Brand Managers blend MBA skills with creative problem solving, insight-driven strategy, data analytics, and cross-functional teamwork to build and elevate the world’s most innovative brands 

January 2017- December 2019

New York, NY

FIT

B.S. Advertising and Mktg Communications

Fashion Institute of Technology

GPA: 3.8 | Phi Kappa Theta Honor Society | Dean's List 2017-2019.  Classes included Corporate Crisis Management, Campaign Planning, and International Branding

WORK EXPERIENCE

January 2018 - January 2020

HOSPITALITY CONSULTANT

Self- Employed

May 2017 - August 2018

HOST, HEAD OF PROGRAMMING, PRESIDENT

WFIT Radio

  • Led a team of 100 members to create content for 1500+ UMV

  • Sold advertisement spots to 20 local businesses to generate revenue for educational speakers and trips

  • Managed operations/logistics for public concerts and fundraisers around NYC

  • Grew client base to 20+ bars/restaurants in under a year utilizing network built from seven years of bartending experience

  • Focused on steady, repeat growth while alleviating pain points via 360 marketing strategies tailored to client goals Used social media, digital marketing, experiential marketing, and public relations to launch high volume events, doubling sales on average per event

  • Employed platforms like SproutSocial, Hubspot, Google Analytics, and Ads for Facebook to track relevant KPIs and evaluate progress

  • Managed a team of freelance photographers graphic designers who designed promotional materials, websites, and social media content.

May 2018 - August 2018

ARTIST MANAGEMENT AND TOUR MKTG INTERN

United for Opportunity

  • Engaged over 15 million fans via digital marketing platforms

  • Researched potential profitability of unsigned acts suitable for label using qualitative and quantitative data- signed one act

  • Executed organic social media strategy for artists with 150k+ followers using Facebook, Instagram, Youtube, Bandsintown, and Songkick.

January 2017 - October 2017

SOCIAL MEDIA SPECIALIST

Closet & Retail Therapy

  • Increased Instagram followers by 600% in three months by optimizing search engine results on internet and social

  • Created social shopping program to develop customer base outside of NYC

SKILLS

Strategy:

Creative Briefings | Brand Positioning | Scope of Work | Brand Analysis | Consumer Profiles/Persona Development | Settlers of Catan Mastermind

 

Presentation:

 Project Planning (e.g., Gantt charts) | Campaign Pitches | Story Structure | Q&A moderation

Research:

Consumer Decision Making Analysis | Competitive Analysis | Qual/Quant | Survey Building | focus group moderation | focus group discussion guides | Operational CRM

Technical:

 PowerBI | Keynote | Microsoft Suite | MRI-Simmons | SimplyAnalytics | SEMRush | AP Style Guide Cert. | Google Analytics Cert. | Google Ads Cert. | Hubspot | 

6+ years as a New York bartender- strong attention to detail while multitasking in a fast-paced/high-pressure environment. Grew into leadership roles which improved my management skills as well as my knowledge of accounting/projecting & forecasting/retail economics